Globally, sugar reduction policies have injected strong momentum into the stevioside market. Since 2017, China has successively introduced policies such as the National Nutrition Plan and the Healthy China Action, which clearly encourage natural sweeteners to replace sucrose and restrict the sales of high-sugar foods. The World Health Organization (WHO) has also called for a reduction in the consumption of sugary drinks to further promote industry demand.
In 2020, the global stevioside market size was approximately US$570 million, and is expected to exceed US$1 billion in 2027, with a compound annual growth rate of 8.4%. As one of the fastest growing markets, China's market size reached US$99.4 million in 2020 and is expected to reach US$226.7 million in 2027, with an annual growth rate of 12.5%14. The eastern coastal areas dominate due to their strong consumption power, and the potential of the western market is gradually emerging.
●Steviosides: Composition and Benefits
Stevioside is a natural sweet ingredient extracted from the leaves of Stevia rebaudiana, a plant of the Asteraceae family. It is mainly composed of more than 30 diterpenoid compounds, including Stevioside, Rebaudioside series (such as Reb A, Reb D, Reb M, etc.) and Steviolbioside. Its sweetness can reach 200-300 times that of sucrose, and its calories are only 1/300 of sucrose. It is also resistant to high temperatures and has strong pH stability.
In recent years, research has found that stevioside is not only an ideal sucrose substitute, but also has multiple health benefits:
1.Sugar Control And Metabolic Regulation: stevioside does not participate in human metabolism and does not cause blood sugar fluctuations. It is suitable for diabetic patients and people who control sugar.
2.Antibacterial And Antioxidant: It can inhibit the growth of oral pathogens and prevent tooth decay; its antioxidant properties help delay aging.
3.Intestinal Health: Promote the proliferation of probiotics, improve intestinal microecology, and prevent constipation and rectal diseases.
4.Potential Medical Value: Studies have shown that stevioside has anti-inflammatory, anti-tumor, anti-fatty liver and other biological activities, and related medical applications are being explored.
●Application areas: From food to medicine, multi-industry penetration
With the advantages of natural, safe and low-calorie, stevioside has been widely used in many fields:
1.Food And Beverage: used as a sugar substitute in sugar-free beverages, low-sugar cakes, candies, etc. to meet consumers' demand for sugar reduction. For example, adding it to fruit wine can enhance the flavor and balance the saltiness in pickled foods.
2.Medicine And Health Products: used in diabetes-specific medicines, oral care products and functional health products, such as anti-glycation oral liquid, sugar-free throat lozenges, etc.
3.Daily Chemicals And Cosmetics: due to its antibacterial properties, it is used in toothpaste and skin care products, and has the dual role of sweetener and functional ingredient.
4.Emerging Fields: animal feed, tobacco improvement and other scenarios are also gradually expanding, and market potential continues to be released.
●Conclusion
As consumers' preference for natural and healthy foods deepens, stevioside will continue to replace artificial sweeteners. Technological innovation (such as rare monomer extraction and compound optimization) will solve the bitter aftertaste problem at high concentrations and expand application scenarios39. At the same time, synthetic biology is expected to reduce production costs, improve scale efficiency, and help the sustainable development of the industry.
It can be foreseen that stevioside will not only be the core driver of the "sugar reduction revolution", but will also become an important pillar of the big health industry, leading the global food industry towards a greener and healthier future.
●NEWGREEN Supply Stevioside Powder
Post time: Mar-29-2025
